BEN&jamie

We were asked to create a campaign concept and DM piece for Harrods’ Made to Measure Spring event, where tailors from the world’s finest brands fly in for a weekend of personal fittings. Rather than the default dark colours and cold tone of high-end menswear, we designed the campaign identity as a much lighter celebration of spring. This carried through to a Trend Guide DM – full of poppy colours, charming illustrations and evocative copy. The identity featured across the Harrods website, email, posters, POS and more, while the DM performed exceptionally well, drawing plenty of appointment bookings.