Print – Billboards, Press, POS

Print – Billboards/Press/POS

American Express Golf Card – Press

American Express created a card specifically for NZ golf club members.

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American Express Golf Card – DM/POS

As part of the launch campaign, this flat-pack acquisition DM folded into a putting ramp. POS take-one DLs included their own pair of branded golf Tees.

2009 RSVP Finalist.

Purina One 30-Day Challenge Adshels/Press

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Adshels and press for Purina One New Zealand. Photography was shot in collaboration with Fraser Clements. Sporting celebrity endorsement has been used for many years for the Purina One 30-Day Challenge. However, little connection had been drawn between the celebrities’ health and fitness and their pets’ wellbeing. This campaign was designed to make that connection through the vitality depicted and various visual cues. All images were shot at dawn or dusk – the magic hour when owners most interact with their animals.

Purina One 30-Day Challenge DM

Cat and dog owner welcome packs from the 2009 Purina One 30-Day Challenge.

3x Bronze RSVP. 3x RSVP Finalists.

Purina One 30-Day Challenge Online/eDM

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Purina One 30-Day Challenge Radio

Friskies Press, Bus-backs

Friskies press, POS & bus backs. Photography was shot in collaboration with Fraser Clements. The Friskies press imagery was used throughout the campaign, including point-of-sale posters and most importantly for creating a path-to-purchase flow with all being applied to bus backs nationwide. It was a requirement that all imagery included: A dominance of the brand colour yellow, specific fresh food cues in various ratios, cat/owner interaction, cat playfulness and references to palatabilty. No easy task.

RSVP Finalist

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Friskies Radio

NZRU Air New Zealand Cup Billboards

Selection of billboards from an NZRU Air New Zealand Cup campaign. Borrowing from old wartime propaganda posters, the idea was to capitalise on the sense of tribal rivalry that exists between teams. The campaign was extensive and encompassed 14 teams, each with their own billboards, busbacks, posters, and weekly emails.